Page 28 - Innovator Handbook

28
Considerations for a Startup Company
What is a startup and why would I chose to create one?
A startup is a new company formed to commercialize intellectual property. Forming a startup is an alternative to licensing your innovation to an established company. OTD can help you analyze the relevant factors to determine whether this is the most appropriate path to commercialize your innovation, including:
• The potential of the innovation to provide a solid platform for multiple markets or product opportunities
• The competitive environment
• Likelihood of interest from existing companies in licensing the innovation
• Availability of venture capital, together with interest, capabilities and track record of likely investors
• Level of commitment of the researcher(s) to the commercialization process
• The presence of a true business champion for both the innovation and the new venture
• The management team of the proposed startup